Using Expensive Enterprise Software to be More ‘Lean Startup’

Michael Muse — Product Operations,

Lean Startup is not about money — in fact, this is NOT an article about ROI through displacement. If that topic interests you, your local Salesforce sales rep would be happy to tell you more.

For the uninitiated, Lean Startup is all about customer discovery and iterative learning. Before we get into how we’ve utilized expensive software to to do that, let me point out a few nuances about our business.