“You’re transitioning those initial research conversations into a longer-term relationship, giving you a chance to prove how awesome you and your execution on this idea are, and investing these people in your success.” Once your product works, they’ll become your lighthouse customers, evangelizing to and recruiting more just like them.”
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Lean Startup is not about money — in fact, this is NOT an article about ROI through displacement. If that topic interests you, your local Salesforce sales rep would be happy to tell you more.
For the uninitiated, Lean Startup is all about customer discovery and iterative learning. Before we get into how we’ve utilized expensive software to to do that, let me point out a few nuances about our business.
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Mark Suster — 2x entrepreneur. Sold both companies (last to salesforce.com). Turned VC looking to invest in passionate entrepreneurs — I’m on Twitter at @msuster
The funding environment for tech startups is an ever shifting ground as we go through predictable shifts that go hand-in-hand with the slowing of the overall market… there are two major trends worth understanding that most VCs know by now and I suspect most entrepreneurs do not.
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Andrew Gazdecki — Founder and CEO at Bizness Apps — #91 on Inc. 500 for 2015. Loves working on challenging problems and never giving up — Follow him on Twitter at @agazdecki
San Francisco has long been hailed the home of the tech startup — the place to be for entrepreneurs looking to lay the foundation for the next big thing. As a mobile app platform with high aspirations, we joined the mix, sharing an area code for four years with the lauded engineers of Silicon Valley and inserting ourselves into the supposed center of the tech world.
It seemed like the best possible move. And for a while, it was.
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